Strategic Management: An Integrated Approach: Theory & Cases This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, The 12th edition features an increased emphasis on the changing global economy and its role in strategic management. Written by the authors the 30 cases cover small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla motors, india' S Tata group, skullcandy, Uber, Google, and staples.
This book has been added to the library and is available at 658.4012 HIL/Str. Please come and read the book. Services Marketing: People, Technology, Strategy Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.
This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view. This book has been added to the library and is available at 658.8 WIR-LOV. Please come and read the book. Concept Building Approach to Digital Marketing This book is especially designed for the undergraduate students of commerce and BBA under CBCS curriculum as per the latest LOCF teaching and learning methodology. It provides a solid understanding of the basic concepts of digital marketing in most simplified manner. This book thoroughly covers the syllabus of Digital Marketing paper – such as concept, nature, functions, importance and challenges of digital marketing. The profile of e-customers and the process of customer relationship management (CRM) have been explained clearly. Various promotion tools used online and payment gateways are dealt with and concludes with a discussion on the ethical and legal framework for digital marketers.
This book has been added to the library and is available at 658.80285 KAP/Con. Please come and read the book Concept Building Approach to Advertising and Personal Selling Advertising and personal selling are the most effective promotion tools used by marketers to communicate successfully with their present and potential consumers. This book is designed as per the latest CBCS syllabus and aims to impart knowledge to students regarding the concepts of advertising and personal selling in all its dimensions. Whether you are entering a career in marketing or are interested in the field as it relates to some other discipline, the text introduces you to the concepts, theories and its practical orientation.
This book has been added to the library and is available at 659.1 KAP/Con. Please come and read the book. Concept Building Approach to Management Accounting Today, as the businesses are greatly influenced by global competition, technological changes, customer orientation and the uncertainties worldwide, the management of the corporates need the updated and timely accounting information for the accurate decision making. The present book explains in depth how the techniques of management accounting can be used by the managers for cost control and decision making. You'll learn about cost behaviour, application of cost-volume-profit analysis and to identify and evaluate the relevant costs and benefits in a business situation for correct decision making. This book also explains the techniques of cost control and performance evaluation.At the end of each chapter, the questions and recommended solutions for the past five year examinations of B.Com (H) of University of Delhi have also been included. This provides a ready reference to the readers about the coverage of the topic from the examination point of view. At the end of the book, examination paper of 2017 of B.Com (H) of University of Delhi is also given to get an idea about the pattern of examination.Cengage texts for undergraduate commerce (CBCS) curriculum adopt Concept-based instruction and is driven by original and critical thinking and creative problem-solving skills among students. This book also carefully integrates the examination requirements of the students.
This book has been added to the library and is available at 658.15 GOE-GOE. Please come and read the book. Mathematical Methods for Economics This book has been added to the library and is available at 330.0151 SAR/Mat. Please come and read the book.
Business Ethics: Ethical Decision Making and Cases Learn to make successful ethic decisions in today's complex managerial environment with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 12E. Packed with cases, exercises and simulations, this applied approach uses a proven managerial framework to address overall concepts, processes and best practices associated with top business ethics programs. You clearly see how to integrate ethics into key strategic business decisions. This thoroughly revised edition highlights new legislation affecting business ethics and offers the most up-to-date examples and best practices of high-profile organizations. Twenty new or updated original case studies provide insights into ethical dilemmas.
This book has been added to the library and is available at 174.4 FER/Bus. Please come and read the book. Advertising, Selling & Promotion Advertising, sales and Promotion can be said to be the heart of any organization. Their importance has increased manifold in today’s business environment which is highly competitive and uncertain. The book is not only confined to advertising and selling but also to other elements of promotion mix such as sales promotion, publicity, direct marketing and public relations in order to provide an integrated marketing communication perspective. This book has been organized very systematically and intelligently into 27 chapters to allow a smooth flow of thoughts and ideas to enhance the readers interest.
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Company Law The book contains the following features:
Business Analytics: Data Analysis and Decision Making Master data analysis, modeling and the effective use of spreadsheets with the popular BUSINESS ANALYTICS: DATA ANALYSIS AND DECISION MAKING, 7E. The quantitative methods approach in this edition helps you maximize your success with a proven teach-by-example presentation, inviting writing style and complete integration of the latest version of Excel. The approach is also compatible with earlier versions of Excel for your convenience. This edition is more data-oriented than ever before with a new chapter on the two main Power BI tools in Excel -- Power Query and Power Pivot -- and a new section of data visualization with Tableau Public. Current problems and cases demonstrate the importance of the concepts you are learning. In addition, a useful Companion Website provides data and solutions files, SolverTable for optimization sensitivity analysis and Palisade DecisionTools Suite. MindTap online resources are also available.
This book has been added to the library and is available at 658.4030028554 ALB-WIN. Please come and read the book. Business Research Methods This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.
This book has been added to the library and is available at 658.007 ZIK/Bus. Please come and read the book. Deep Learning This book is intended to help readers understand the concepts first and then move-on to hone their programming skills to become deep learning practitioners in the true sense. It covers the basic concepts in deep learning, deep learning architectures, including recurrent neural networks as well as such recent developments as generative adversarial networks. Fundamentals of neural networks as well as training deep neural networks is also included. The book is a must-have for students who are looking for a complete reference text on deep learning as well as industry practitioners from diverse fields who want to start their journey in the field of data science.
This book has been added to the library and is available at 006.31 DAS/Dee. Please come and read the book. Operations and Supply Chain Management Gain a clear understanding of the fundamental concepts and applications behind operations and supply chain management with the reader-friendly approach in Collier/Evans' popular OPERATIONS AND SUPPLY CHAIN MANAGEMENT, 2E. The authors present detailed, solved problems throughout this edition to illustrate key formulas and computations as you learn to complete both manual and digital calculations using Excel spreadsheet templates and other Excel models for optimization and simulation. Even more review questions, cases, experiential activities, problems and exercises as well as feature boxes teach you how to work with the latest operations management (OM) and supply chain management (SCM) concepts and tools. New content examines process analysis and resource utilization, analytics in OM, capacity measurement, applications of linear optimization and other critical OM and SCM topics.
This book has been added to the library and is available at 658.5 COL-EVA. Please come and read the book. Derivatives & Risk Management Targeted at postgraduate students of commerce, finance and management, Derivatives and Risk Management blends theory, problems, and cases to introduce the basic concepts in lucid, engaging manner. The comprehensive coverage of fundamentals along with liberal use of examples to explain concepts makes it the perfect textbook. It will also be of use to fund managers, risk-management specialists, treasury managers, students taking the CFA examinations and anyone who wants to understand the derivatives market in India.
This book has been added to the library and is available at 332.64570954 JAN/Der. Please come and read the book. Business Research Methods Business research methods presents terms and techniques of research in a simple and crisp manner. The aim of the book is to present research methods covering all aspects of undergraduate and postgraduate curricula of commerce and management. The book will also be of substantial benefit to doctoral students.
The book covers topics related to complete research process from problem identification to report writing. The book also provides a wide range of real-life examples and illustrations. This book has been added to the library and is available at 658.007 DAN-DEW. Please come and read the book. Advanced Economic Theory: Microeconomic Analysis This authoritative and comprehensive text is an advanced treatise on microeconomics. Featuring simplified mathematical treatment, the book covers a wide spectrum of theories and concepts aimed at effective understanding of advanced economic theory. This revised edition explores further the concept of economic efficiency and the concept of utility and its critique by Prof. Amartya Sen. It further includes an incisive analysis of Hicksian and Slutsky substitution effect. The revision also includes important distinctions and critical analysis of several functions expositing the latest developments in the field.
Law Relating To Intellectual Property Rights Law Relating to Intellectual Property Rights comprehensively covers legal aspects governing IPRs. The book comprises analytical study of various branches of IPRs, such as Copyright Act, 1957; Designs Act, 2; Patents Act, 197; Trade Marks Act, 1999; Geographical Indications of Goods (Registration and Protection) Act, 1999; Protection of Plant Varieties and Farmers Rights Act, 21; Semiconductor Integrated Circuits Layout-Design Act, 2; and law of confidential information including trade secrets. This book also covers concepts such as know-how and licences in detail.
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This book has been added to the library and is available at 346.5408 AHU/Law. Please come and read the book. Fundamentals of Financial Management The thoroughly revised seventh edition of Fundamentals of Financial Management discusses the fundamental principles and techniques of financial management. The book shows how a wide range of financial decisions should be analysed. It aptly illustrates various theories, concepts, tools and techniques of financial management with the help of suitable examples and various illustrations. Designed for the first course in financial management, it is aimed at students of B Com, BBA, BBS, M Com, MBA and professional courses offered by ICAI, ICMA, and ICSI.Salient Features:• 17 new mini cases at the end of various chapters• New solved problems and additional problems added to several chapters• A new appendix on Microsoft Excel as a Financial Calculator• New sections added on topics, such as, Survey of Cost of Capital Practices, Derivatives Market in India, Mutual Funds, Credit Rating, Political Risk, and Use of Derivatives.
This book has been added to the library and is available at 658.15 CHA/Fun. Please come and read the book. Marketing Research: A Applied Orientation With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions.
This book has been added to the library and is available at 658.83 MAL-DAS. Please come and read the book. Financial Services Financial Services is a book on the fast-growing financial services industry of India. The book discusses the institutions, instruments, markets, regulations, and various other financial services offered in the financial system. The dynamic growth of the financial markets and the fast-paced reforms have opened up the need for financial intermediation, insurance, payment and settlement, and a host of other financial services. This book covers all those services. Two new chapters, Chapter 14 on Microfinance Institutions and Chapter 15 on Payment and Settlement Systems have been added in this second edition. While presenting each topic, the book focuses on the basic concepts, structure of the industry, regulatory issues, and the contemporary developments.
This book has been added to the library and is available at 332 SHA/Fin. Please come and read the book. Business Ethics: An Indian Perspective Business Ethics: an Indian perspective provides a comprehensive coverage of the theories of business Ethics and emphasises the importance of ethical principles in overcoming moral dilemmas in the business world. Using a large number of india-centric case studies and examples, this book helps readers develop the Reasoning and Analytical skills needed to apply ethical concepts to business. The coverage on the ethical theories underlying business and their application in the real world, a special focus on ethical issues in consumer Protection and the information Technology sector, whistle-blowing and real life corporate incidents makes this revised edition highly relevant for students today.
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Fundamentals of Corporate Finance This textbook is designed to meet curricula requirements of courses in corporate finance and financial management. Continuing the legacy of its previous editions, the eleventh edition focuses on three basic themes:
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Problems and Solutions in Cost and Management Accounting The book has been specially designed for the students studying at the CA (Inter ) level of Institute of Chartered Accountants of India. It can also be used for other professional courses.
Key Features 1. Deals with Problems and Solutions for all chapters in the course. 2. Arrangement in each chapter is:
This book has been added to the library and is available at 657.42 SHA-BHA. Please come and read the book. General Studies for Civil Services Preliminary Examination Paper I Qualitatively restructured content in precise and crisp form, updated facts and data along with questions based on structured analysis from static to dynamic linking concepts and emerging trends on these aspects, presenting MHE’s most celebrated title General Studies Paper I, meant primarily for Civil services preliminary and various state services examinations. It is a compilation study material with new paradigm approach on the syllabus prescribed by the UPSC for the Preliminary Examination. This edition again has undergone immense structural changes in terms both content and questions, making the content more precise and examination centric by weeding out redundant information. The current edition is a one stop solution for the aspirants to begin preparation for the Civil Services Examination and useful for State Public Service Commission Examination.
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General Studies for Civil Services Preliminary Examination Paper II The comprehensively revised edition of General Studies Paper II is exclusively created as per the latest UPSC Preliminary examination. This edition focuses on providing quality content with the coverage of complete syllabus prescribed by the UPSC for Preliminary examination. This title comes with outstanding content quality, updated exercises and facts and trend questions based on a carefully structured analysis of previous year’s question Paper and the emerging trends.
The book is as per the changed examination pattern with excellent quality, updated data and questions based on a carefully structured analysis of previous year’s question papers and the emerging trends. Each topic is dealt with separately, with inputs on how to prepare, supported by multiple-choice questions, with answers, for sufficient practice. This title is also useful for other State Civil Services Examination. Key Features
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