Foundations of Advertising incorporates for the first time the nuances of the digital age – how advertising has been used digitally and how its programmatic planning is done. All the traditional areas of advertising have been discussed with contemporary concepts. The long life of more than thirty years of this book is evidence of its usefulness for the students, teachers and practitioners of advertising.
This book has been added to the library and is available at 659.1 CHU-SET. Please come and read the book. Database system concepts presents the fundamental concepts of database management in an intuitive manner geared toward allowing students to begin working with databases as quickly as possible. A familiarity with basic data structures, computer organization, and a high-level programming language are the only prerequisites. Important theoretical results are covered, but formal proofs are omitted. In place of proofs, figures and examples are used to suggest why a result is true.
salient features: 1) extensive coverage of big data systems, from the user perspective, as well as from an internal perspective with extensive additions and modifications 2) a new br>Chapter, Blockchain databases that introduces Blockchain technology and its growing role in enterprise applications 3) updates in all chapters covering database internals to reflect current-generation technology, such as solid-state disks, main-memory databases, multi-core systems, and column-stores 4) enhanced coverage of semi-structured data management Using JSON, rdf, and sparql 5) updated coverage of temporal data, data analytics, and Advanced indexing techniques such as write-optimized Indices 6) reorganization and revision of chapters to better support courses with a significant hands-on component including use of current-generation application development tools and big Data systems such as Apache Hadoop and Spark. This book has been added to the library and is available at 005.74 SIL/Dat. Please come and read the book. The main objectives and features associated with writing this text book on Marketing Research are:
- To reiterate the importance of gathering marketing information to succeed in the competitive world and how this can be used by an organization to take effective decisions. - To familiarize all those interested in marketing research, be it today's students or tomorrow's managers / researchers with the* various steps involved in the marketing research process. Such learning will enable them to appreciate the utility of research and take futuristic decisions in an efficient manner. - Usage of simple and easy to understand language throughout the book. - Adoption of a macro-micro level approach in the coverage of the various topics, concepts and discussions pertaining to the field of marketing research. This will help readers to gain an easy understanding of all that which goes into a practical oriented research process. - Most of the important concepts and variables involved in marketing research are explained citing real and practical examples to facilitate the link with actual situations. - Every chapter commences with a real case discussion relevant to the concepts to be discussed in the chapter. - Under 'Chapter questions for Discussion', practical oriented exercises are given to enable the reader get a realistic feel of the picture/situation likely to occur while carrying out a study. - Each chapter ends with a real case study from the industry and when efforts are made to seek answers to the-questions provided, the reader will be able to develop good decision making skills. This book has been added to the library and is available at 658.83 NAI/Mar. Please come and read the book. This book integrates the theories, principles and applications of specific behavioural disciplines to provide an in-depth understanding of the subject and incorporates the invaluable practical experiences of practicing managers. Specifically, an attempt has been made to clarify, enhance and update the information to truly reflect the emerging perspective in the field of compensation. Appropriate modifications have been made in the various topics covered and the numerous research studies published during the preceding years have been included.
This book has been added to the library and is available at 658.322 BHA/Com. Please come and read the book. It provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to compensation management, compensation management in the Indian context, employee compensation and the labour market, economic theories and compensation management, employee benefits, employee motivation and compensation, compensation management and job design, compensation management and job evaluation, performance-related compensation, team-based compensation, executive compensation, sales compensation plan, and managing rewards. This is followed by a study of topics such as legal and taxation issues in employee compensation, strategic compensation management, and quantitative tools and innovation in compensation. Finally, the text covers international compensation management.
This book has been added to the library and is available at 658.322 BHA/Com. Please come and read the book. ften the only difference between chaos and a smoothly functioning operation is leadership; this book is about that difference. Leadership is state of the art in its discussions, presents concepts in an easy-to understand format and allows students to be active participants in learning. By engaging students with numerous case studies, exercises, projects and questions that enforce concepts, Leadership creates a unique learning experience for both faculty and students. Additionally, there are diverse profile of leaders that help instill leadership qualities in students.
Salient Features: 1. Inclusion of recent research findings across all chapters 2. Addition of numerous new Highlights as well as the elimination of those that had become dated and/or less central to the material in their respective chapters. Examples of the new Highlights include bullying bosses, gender stereotyping, and possible evolutionary roots to the pull toward greater organizational transparency. 3. New profiles of new leaders added such as that of Sheikh Zayed, founder of the United Arab Emirates; Stan Lee, who was the creative genius behind Marvel Comics; and Lin-Manuel Miranda, whose musical Hamilton became a Broadway phenomenon. 4. Chapter 9 revised to include five motivational theories along with a detailed description of the performance management cycle (planning, monitoring, and evaluating performance) as well as common ways to measure team and organizational effectiveness 5. New Chapter 10 is a new chapter entitled “Satisfaction, Engagement, and Potential. 6. Chapter 6 has substantially more content on the subject of emotional intelligence as well as more extensive treatment of strength based leadership and neuro leadership. 7. Chapter 12 includes expanded treatment of organizational culture types This book has been added to the library and is available at 303.34 HUG/Lea. Please come and read the book. The sixth edition of this most trusted book on JAVA for beginners is here with some essential updates. Retaining its quintessential style of concept explanation with exhaustive programs, solved examples, and illustrations, this test takes the journey of understanding JAVA to slightly higher level. The book introduces readers to some of the Core JAVA topics like JDBC, Java Servlets, Java Beans, Lambada Expression and much more. Practical real-life projects will give a better understanding of JAVA usage and make students industry-ready.
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